Promo tat is never fine, particularly when it ends up in landfill. Consumers are becoming increasingly irritated by junk mail, and even hugely successful, targeted DM can only expect to achieve response rates of around 10%. If an average blanket DM piece of an 'imaginative' cheap branded pen achieves a response rate of 2%, what about the other 98% of those pens which are either a) un-noticed by the recipient or b) alienate socially aware consumers who then consciously choose NOT to buy from such an ethically unsound organisation? If DM really is still a viable communication tool, at least have the decency to make sure that the evidence isn't still around in 100 years time.
I think Saul is missing the point - it may be cheaper to go with promo tat and you may get a decent response. But the question is what is it saying about your brand and what your brand stands for - that you support sending plastic rubbish to people to drive a response. Not a good brand message in my book.
I'm going to take the hard-nosed business line on this one I'm afraid. Ethically perhaps not, but promotional tat is fine if it gets the right response rate from whoever you send it to whether it ends up in the bin or not. Sometimes a novelty item might get a better response so could be worth it - from a company bank balance point of view. Of course there's room for ethical alternatives of the same thing, as long as your audience appreciates what the product is and it gets as good a result. Test and use what motivates your audience.
I'm right on this.... trinkets and trash... garbage with your logo on it. Keep twitting yo!
One more worthless bit of popup paper to throw away. Rubbish! I feel sure this is a conspiracy by the promotional companies to tat up our lives and the land-fields. I truly cannot believe anyone would send this to a client - what a lot of value they bring!!!
I can only assume that this pop-up cardboard waste-of-desk-space item was created by someone who has never received one in the post. It's more disappointing than getting a Tiny Tears for your 6th birthday, when what you really wanted was an Action Man tank.
I'm not sure whether to laugh or cry, really. Who on earth would want any of this stuff? My vote definitely goes to the Mailer Pop-up. At least the others are pretending to be useful!
Mind boggling, a magnet that has to be glued to the wall, how do people think of these things! Promo-tat is a great initiative, I hope you manage to raise the standard of corporate gifting.
It makes me angry seeing this useless tat. Is anyone ever pleased to receive this stuff? Whoever approved the purchase of this in an organisation should stop wasting time and do something more creative with their money!
The pop-up thing looks utterly pointless - if I got this through the post it's not going to create a good impression in my mind. I can only imagine it having a detrimental impact on brand image.
