Sony take their eco responsibilities seriously and have achieved a number of notable successes in eco and sustainability areas across Europe. They wanted to communicate these achievements internally, educating their workforce and installing a sense of pride about working for an organisation that cares about its impact on the environment.
We presented a number of ideas to Sony to help them with the internal communication of these eco successes with products that back up their approach. We also suggested ways in which Sony could really engage with their workforce and encourage their involvement towards future ethical and environmental achievements.
Sony took on our Eco Bannerstand idea and shipped this out to all of their regions across Europe. The Eco Bannerstand is a great tool for communicating eco messaging and backs up Sony's approach to the world.
Youth Business International is a global support network for young entrepreneurs, supported by the Prince of Wales. The programme offers both financial support via loans as well as mentorship to people in their 20’s who would not have the security to get funding from a traditional bank.
We worked with 8 representative offices around the world spanning countries as diverse as Syria, Columbia and Barbados to develop a common set of brand values for the organisation. We used the values to shape the way YBI looked and the way it described itself.
The charities logo has been refreshed, now younger and friendlier. We have created a dynamic colour palette that can be used to bring alive some of the excitement and energy of the success stories – this is particularly true of the new website.
The most powerful piece we have created is the YBI annual report. Transformed from a set of accounts, this booklet is now a recruitment tool for potential supporters. Using bold, dynamic colours and positive, engaging photography, the report clearly demonstrates the impact that this network is having across the world.
A joint initiative between YBI and The McCabe Foundation, Street Credit is a global programme of financial and mentoring support for young entrepreneurs in developing countries as a sustainable means of alleviating poverty.
We worked with The McCabe Foundation and YBI to develop a name, identity and creative look and feel that would appeal to both investors and supporters, as well as inspire and encourage disillusioned young people to identify opportunity and choose an alternative future for themselves. The design had to be accessible to young people from various disadvantaged backgrounds across several countries.
Phase One of the StreetCredit programme was launched in Argentina and India in May 2007. Phase Two was launched in China, Sri Lanka, Mexico and Kenya in October 2007. So far there are more than 11,996 cumulative beneficiaries in total from the two phases.
TMF trustees have invested and pledged around US $5 million to set up the programmes globally, and aim to raise US $100 million over the next 10 years.
