Sea Life

A global conservation strategy for the world’s leading marine centres

With locations in Europe and America, SEALIFE has been active in global marine conservation for many years. Although conservation is at the heart of its activities, SEALIFE has historically talked very little about this valuable work.

Re-Sourceful input

Re-Sourceful initially developed an ethical, not-for-profit Bag for Life to draw attention to plastics in the sea - the first evidence of SEALIFE's conservation agenda that is now We have gone on to develop a fully-fledged Conservation strategy and visitor experience right through the customer journey – on-line and in-venue. This global template will be piloted at the London Aquarium and rolled out through SEALIFE’s global sites.

Re-Sourceful partnership

Celebrating the wonders of the sea and highlighting SEALIFE's fantastic global conservation work, the Sea Happy brand takes an upbeat approach. Designed to inspire, it encourages visitors to get actively involved in marine conservation – from an on-line support programme for Turtle Conservation where donors can upload their picture, to bags for life and creature adoption.