Donating what you can, when you can is great, but you could take it a step further and actively contribute to the project of your choice.
Getting involved with a cause you believe in can be so much more powerful and rewarding than setting up a direct debit and then forgetting about it.
We all feel passionately about different things, and likewise may feel drawn towards organisations and charities that reflect those things. We may have been affected personally by cancer, or have a passion for wildlife, or we may be affected by certain situations overseas that we see on the news, and feel compelled to help in some way. But when we truly believe in a cause, no matter what it is, we want to do more than just write them a cheque.
The same is true of the companies and brands we work for. Every brand has a personality and culture of its own, made up of the individuals who work there. It can seem from the outside that companies do little for charity or put little back into the world in which they operate. More often than not, on closer inspection, we find that the intention to do good within an organisation is overwhelming.
However, responsibility for fund-raising relies largely on individuals within the company who feel passionately about one cause or another. Usually, when we add up the individual efforts within a company, the overall generosity of the organisation is surprising. A cheque here, an afternoon off for the office fun run there, it all adds up.
The challenge is aligning these efforts to the values at the core of the brand, and focusing them in a way that is relevant and readily embraced by all – employees, customers, shareholders. The benefits to an organisation of achieving an integrated CSR campaign extend way beyond the feel-good factor.
Here at Re-Everything we involve ourselves directly with our charity partners, using our skills, time and money to help them. This ‘holy’ trinity does feel good but primarily because it delivers a real win, win, win scenario.
