Image or Substance?
Consider the following analogy: a man wearing the latest Savile Row jacket, Versace tie and Thomas Pink shirt is likely to think he cuts a fine dash. But if he leaves home without any trousers on, all that effort is rendered pointless.
And so it frequently goes with the argument of image over substance. They are uneasy bedfellows cry the naysayers and in the case of promotional gifts the critics are all too often proved right.
Every year businesses spend millions of pounds on tacky promotional tat: caps to garden in, shirts to sleep in and mugs people shove to the back of the cupboard. "Promo-tat" at best, crimes against human patience, not to mention the environment, at worst.
For this reason, we have created our brand new feature. "Promotat" is designed to highlight the irrelevance of the vast majority of promotional merchandise. Visitors to the website can nominate their own "Promo-tat" and vote for their favourites, which will then be crowned "Promo-tat of the month".
But the best thing about all this is that it doesn't have to be this way. Why should image and substance be mutually exclusive? What if promotional gifts said something more about your business - ‘yes, we know the jacket, tie and shirt look good but if you have the suit you have the complete outfit’.
This is the essence of Re-Sourceful™. Business requires promotion but it is possible to catch the eye while also saying more about that company than just, ‘we thought these pens might be useful’.
In the current climate, ethically-sourced gifts are a clear statement of values, enhancing the image of a business in its marketplace. Go on, see if we have the trousers to complete your outfit, www.re-everything.com/resourceful.
