Know your limits
“Play to your strengths”. A phrase much loved by consultants and sports coaches. But without context it is little more than a statement of the obvious. If you want to be truly free to focus on your strengths then look for your limitations.
It can be curiously liberating to admit what you’re not so good at. There’s a real tendency among ‘creative people’ to want to control every aspect of their work. But ideas can suffer as a result.
We are all, to a greater or less extent, specialists. The sooner we celebrate our individual expertise the sooner we can understand our limitations, and can seek the counsel of other ‘specialists’ to help fill those gaps.
Often the best way to fine-tune your own creativity and give your projects a boost is to enlist the talents of others.
Of course, if you offer to pay them enough, you can pretty much convince anyone to work with you. However, the right people will also be interested in what they might learn from working with you. Others may be turned on by the type of work you’re offering, the audience you’re reaching with your work, or the social network that you’re creating.
No-one is out of your league if you genuinely think that the collaboration might be fruitful for you both.
Last week we mentioned one of our favourite ‘Organismic’ slogans – ‘Nobody’s as clever as everybody’. And that is why we are lucky to work with so many talented specialists, in the fields of CSR, conflict resolution, and broadcasting, as well as experiential teams, artists and charities.
And they all work with Re-Everything because they are passionate about changing the way businesses and brands interact with the world around them.
